Client: WARNER MUSIC, JASMINE SOKKO
Title: “Hurt” Music Video
Role: Art Director, Production Designer
The frustration of conformity inspired the “sokko Factory” - churning out replicas of a single self. The set design draws influence from futuristic elements, creating labs of experiment with Sokko being the center of trials. By employing natural parts (sand, plants) indoors, and altering scale (a 6m painting of the birth of venus), discomfort is created for the audience.