Holiday Pop-up Store

Spatial Design
The holiday pop-up store I designed is an immersive experience celebrating the launch of a new fragrance set inspired by the different parts of the day: Dawn, Mid Day, and Dusk. The store is thoughtfully divided into three distinct sections, comprising a "Smelling Room" for customers to step onto the face of a clock and explore the three different scents. A "Changing Room" for trying on apparel from the brand, and a retail space experience. At the heart of the store, a mesmerizing swan installation adds a touch of surrealism, with its gentle oscillation mirroring the tranquil essence of a moonlit pond, connecting beautifully with the bottle design. Dawn, Mid Day and Dusk sits on mirrored sculptures of water lilies. This holiday pop-up store offers a seamless and engaging fragrance journey through the day.